Company News, Marketing News, New Products

Dove Hosts NYC Pop-Up For New Plant Milk Cleansing Bars

The Deluxe Bar on display Feb. 22 and 23 will immerse guests in the sensorial world of the bars and the key ingredients that inspired each fragrance.

Author Image

By: Lianna Albrizio

Associate Editor

With entry into the premium bar space with its new plant milk cleansing bars, Dove will host a pop-up in NYC at Dante West Village Feb. 22 and 23.    Dove first debuted the collection in December as reported in Happi.   “When we first introduced the Dove Beauty Bar in 1957 with our patented blend of mild cleansers and one-fourth moisturizing cream, it set the blueprint for gentle skin care,” said Mele Melero, global vice president of Dove skin cleansing. “When i...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters